SASSOON Philosophy

SASSOON PARTNER

THE SASSOON PHILOSOPHY

	Every SASSOON cut and colour is a living and growing embodiement of the SASSOON philosophy: to work with hair in its natural state, to treat hair as organic material, to shape and balance hair to reflect the individual and reveal their beauty. To realise this philosophy, SASSOON believes that the true technical craft is required to deliver hair that has structure and movement, in forms that appear effortless but are intently considered. It is this skillfull fusion of precision technique with individuality - bone structure, face shape and complexion - this sensuous precision, which defines the look of SASSOON.

	PRECISION TECHNIQUE At the core of precision technique is geometry, which, with a series of geometric principles applied to hair, creates cuts and colours of sheer simplicity. These principles define what has become SASSOON's "proprietary method", where cut and colour integrate seamlessly in a harmony of shape and balance. Mastering precision technique forms the foundation of a stylist's craft, confidence and creativity, it is about the rules of freedom - knowing the rules and then how to break them. With 50 years of experience behind them, the SASSOON Creative Team has maintained its position at the vanguard of fashion continuing to redifine the boundaries of hair creativity.
	INDIVIDUAL THINKING By teaching and learning in a progressive environment, their image of hair evolves continually with a mix of modernist purity and creative experimentation. Deriving inspiration from every aspect of international art, design and fashion their eyes are wide open, they are cool hunters inventing techniques that transform the world of hair.	UNCOMPROMISING FREEDOM SASSOON stylists and colourists follow comprehensive and committed training, which enables them to consistently push back the boundaries of hair education. Found in the world's most dynamic cities, SASSOON Education is always a centre of learning excellence, universally recognised and respected. SASSOON's unique methodology is disseminated through this international system of schools and academies where new generations of hairdressers are nurtured and guided to master the rules of freedom.
	CREATIVE EXCELLENCE Mastering the rules of hair gives the Creative Team the freedom to break them, creating stunning Academy shapes and colours without regard for commerciality. The SASSOON environment actively encourages freedom of expression to develop new techniques and ideas that change the look of contemporary hair. Out of this atmosphere of creativity and uncompromising freedom evolves each season's new collection, inspiring, informing, eagerly anticipated.	A CHALLENGE ICON At SASSOON, hair and fashion are inextricably linked, signs of the times, reflecting the prevailing zeitgeist. Whether long or cropped, curly or straight, hair is a potent force and profound influence on our lives and with 50 years of revolutionary looks and iconic cuts, SASSOON has had the greatest influence on the world of hair.